The Game Awards

Agency: White Rabbit Group

  • UI Design
  • Web Design
The Game Awards website homepage

Project Overview

The Game Awards is a global celebration of the gaming industry, bringing together millions of fans each year across nominations, voting, and the live event.

Over three seasons, I was responsible for translating the creative direction and yearly brand identity into the complete website experience — designing responsive pages, evolving existing patterns, and collaborating directly with the client and development team through implementation.

The Game Awards nominees section
The Game Awards voting interface
The Game Awards responsive layouts

My Contribution

I owned the UI design of the website across three seasons, working from the brand direction provided each year and translating it into responsive digital experiences.

I designed the full set of website screens, adapted and evolved reusable components, presented design solutions directly to the client, incorporated feedback, and worked closely with developers throughout implementation to ensure the final experience stayed true to the design.

UI Design
Full-page layouts and responsive experiences.

Design System
Reusable components, patterns and visual consistency.

Client Collaboration
Presentations, feedback and design decisions.

Developer Handoff
Close collaboration through implementation.

The Game Awards editorial and news pages

Impact

Designed for a global audience. The experience supported one of the biggest moments in gaming, handling enormous global traffic throughout nominations, voting, and the live event.

  • 103+

    Million views

  • 45+

    Million votes

  • 3

    Seasons designed