Studio Swift
Project Overview
StudioSwift is a semi-custom website system created by White Rabbit Group to help agencies and their clients launch high-quality websites on accelerated timelines and smaller budgets.
I was responsible for designing the UI ecosystem behind StudioSwift, from the core component library and responsive layouts to complete website templates.
I also adapted the system to different client brands, transforming the same foundation through typography, color, imagery, and content while preserving consistency and usability.
The Challenge
The challenge was to create a library flexible enough to support very different industries, content needs, and visual identities without making every project feel like the same website.
Components needed to be reusable and development-friendly, while still giving designers enough flexibility to create distinct branded experiences.
The component library became the foundation for a collection of complete website templates. Each template explored different combinations of layouts, hierarchy, imagery, and content while remaining connected to the same underlying system.
Designing for Different
Brands
A key part of my role was adapting StudioSwift templates to real client brands. Rather than simply changing colors and logos, I used typography, imagery, spacing, content hierarchy, and component combinations to give each website its own visual personality while working within the same system.
Built for Flexibility
Typography
Flexible type systems that allow each brand to establish its own voice.
Color
Brand palettes applied consistently across reusable components.
Content
Layouts designed to accommodate different content structures and lengths.
Responsive behavior
Components designed to remain consistent across desktop, tablet, and mobile.
The Result
StudioSwift evolved into a reusable website ecosystem capable of supporting different industries, brands, and content needs from a shared design foundation.
The system allows teams to move faster without starting from scratch, while still creating websites that feel intentional and unique to each client.
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45+
Layout options
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4–6 weeks
Typical Launch
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4 platforms
Supported ecosystems
