WRG Website
Project Overview
White Rabbit Group is a global development partner specializing in websites, web applications, mobile apps, e-commerce, and complex digital builds.
I led the UI design of the company’s website redesign, translating the existing brand into a more modern, flexible digital experience. My work included establishing the visual direction, designing responsive page layouts and reusable patterns, and collaborating closely with the development team through implementation.
The Challenge
White Rabbit Group works across a wide range of technologies, services, industries, and agency partnerships. The challenge was to organize that complexity into an experience that felt clear and approachable while still reflecting the personality and confidence of the brand.
The website needed to communicate technical expertise without feeling overly corporate, while giving different audiences clear paths into the company’s services, work, and content.
Visual Direction
The visual direction builds on White Rabbit Group’s bold black-and-white identity, using strong typography, generous spacing, structured layouts, and carefully placed moments of color and imagery to create a confident but approachable experience.
Rather than introducing a new identity, the goal was to translate the existing brand into a digital system that could work consistently across a growing website.
I partnered with developers throughout the process to refine interactions, responsive behavior, and visual details, helping ensure the final build remained aligned with the design vision.
The Result
The redesign created a more cohesive and flexible digital presence for White Rabbit Group — one capable of showcasing its work, explaining complex services, supporting content, and evolving alongside the company.
The result is a website that balances technical credibility with a bold, approachable visual identity.
